Today technology has grown more business around the globe than it was before. This is not the end of new consumers who are reshaping the technology role in everyday life. With the right and correct tools users can meet the customer’s demand where they are standing today while bringing flexibility for tomorrow.
The best part is that Google itself is here to be the partner. The user’s feedback and insight are helping us to shape every act of ours that we are making across Google. See through Google’s marketing live the ways we are working to help growing users business and mapping the rapid advertisement growth.
Imagining the future of marketing with YouTube and Google search
Today users are going more towards the YouTube and to the Google search more with purchasing. We have seen more than one billion shopping done with Google every day. When it comes to shopping on Google we have tried our best to make the experience more intuitive and natural. There are many categories included that we have with good success as users explore news in more browsable and in more visual ways. We are trying to make advertisements more useful and eligible to show high and new shopping ads to USA customers. This will be added in ads sections and it will be useful to make it appear in ads section through the page.
Augmented reality gives best shopping experience
Augmented reality and Digital Marketing has been predicted as the future of shopping. If you want to have augmented reality in many ways then make sure users are comfortable with the technology. Augmented reality has the potential to change the shopping game and gives users the best shopping experience. Using social media is now on tips today. Instagrammers have to test different shades of lipstick or any other makeup using augmented reality makeup tool so they have to choose over brands’ profiles or they have to click on buy on Instagram tab. The tool is very simple and easy to use.
Giving good results with insight and automation
The best idea is to open the lock of the business and to combine the marketing expertise and data with Google learning app. The meaning is very simple as building good products meets the objective and they are very simple to use.
The best tool for helping is performance max which helps you create powerful tools to meet the demand of users. Those who have used performance max in their accounts have seen 13% of the total incremental conversion at the same cost. Here we are telling you 6 best upcoming additions that are as follows:
- Expands the management support and use search ads 360 and other goggle mobile applications
- More tools for experiments are requires such as A/B test to see how exactly performance max is giving the increment
- Try supporting the store sales so that they good optimize their goals and in store sales for visiting stores and other actions
- Try maximizing impacts with other companies and set a time period to help them meet in stores during seasonal events
- New explanations and insight are used that include audience auctions so that you could know the driving performance.
- Optimize the recommendations and stores so that you could try to improve the campaign.
Upcoming news reports
Insight pages have used machine learning so that they could identify new customer’s demands and give them their requirements. Only Google can manage these types of insights that are based on the many millions of searches we record every day and the many billions of signals we see everyday. Below we are telling you 3 new upcoming reports that you will surely see in coming months:
1. Attribute insights
This show how the ads works with the Google surface such as YouTube, display, search so that they could forward the conversation
2. Budget insight
They have find new things for maintaining budget and it also shows that how they are spending money against their budget goals
3. Audience feedback for first party
It shows how the user segments that are created with different campaigns and customer’s match.
Video and ads campaign
Let’s talk about the video apps and video campaigns that will automatically go to the YouTube shorts. YouTube shorts have introduced the shorter YouTube side. It has now averaged more than 30 billion views four times more than before. People today are finding shortcuts to everything and we are trying to help reach people with the best short content of their desired need.
Moreover users can be able to promote their products to their campaigns and make their short ads to post them on YouTube shorts to make it more shoppable. We have seen many promoting ads on YouTube since last year and they are now going on top all over the globe. This is an exciting opportunity for the users and it is a key step to their business growth.
Taking care of user’s privacy
As Google today has been the most helpful and trustful company in the world. Users are sure that their products are more helpful and safe on this platform. They have launched the best feature we’re launching so that they could take care of the user’s security and privacy. People would be able to see all types of ads they want to watch and they are able to control the data of their ads on discover and YouTube search.
Forget 4Ps and remember 4Es
If you have spent a lot of time learning marketing stuff that was helping you to build business. But they are not used anymore. Place. Price, product and promotion from marketing theories are not used anymore. Hence they are replaced by 4Es such as experience, engagement, emotion and exclusively.
Today people don’t only buy products but they also buy the emotions and experience. A seller should change his thinking and replace that with what should I sell and how should I sell sentences with why should I sell? Keep in mind that emotional branding is what makes a business a good stand out. A good brand doesn’t only offer the physical services or products but it also gives emotions, story and experiences. For example coca cola and Disney sell happiness but Nike and adidas gives users courage to follow their dreams.
Today technology has grown more business around the globe than it was before. No doubt the reinvention of Google marketing life results as a resilience. The best tool for helping is performance max which helps you create powerful tools to meet the demand of users. Today users are going more towards the YouTube and to the Google search more with purchasing. We have seen more than one billion shopping done with Google every day. When it comes to shopping on Google we have tried our best to make the experience more intuitive and natural.